- The City Council and airline Binter Canarias export the image of the Grancanarian capital city as an urban destination in the Moroccan market, with a tourist promotional campaign during summer.
- ‘Close to your eyes, closet o your heart’ focuses on the Moroccan tourists interested in shopping and with a medium-high purchasing power.
- The campaign to motivate inter-island will invite Canary Islands’ residents to visit the city and to enjoy the TEMUDAS FEST festival during July
The City Council of Las Palmas de Gran Canaria and Binter Canarias Airlines presented today, Friday 14th of June, the tourist promotional campaign “Close to your eyes, close to your heart”, to be developed in Morocco from 1st July to 30th September, focusing on positioning the city as an urban destination, and to capture that market of the African continent, very interested in shopping and urban leisure.
The City Council of Tourism, Pablo Barbero, and the Council of employment, Jaime Romero, presented these tourist promotional campaigns and announced the agreement with the Canary airline to promote the City, under the claim “TEMUDAS to LPGC”, during the month of July in Tenerife because of the Theatre, Music and Dance Festival TEMUDAS FEST, to be opened the 5th July with the show “Afrodita and the Judgement of Paris” by La Fura dels Baus.
Morocco, a rising market
In this regard, Councillor Barbero explained that the promotional campaign of Las Palmas de Gran Canaria in Morocco is oriented to an urban public, with medium-high purchasing power, from cities like Casablanca, Rabat, Marrakesh and Agadir, encouraging them to visit Las Palmas de Gran Canaria, a close destination easily connected with direct flights, a destination that offers the ambiance of a dynamic and modern city, a perfect place where to spend some days out of their county, but close to it.
The campaign in Morocco will begin with a visit to the city, from Wednesday 19th to Saturday 22nd of June that will be given to a group of 20 wholesale travel agents from Morocco so that they can get to know the city’s shopping, gastronomy and leisure offer by themselves. On Thursday 20th of June, a workshop at the Alfredo Kraus Congress Hall of the Canaries to be attended by entrepreneurs of this sector, hotel owners and directors, cultural and tourism leisure enterprises, restaurants, tourist guides and private hospitals in order to close tourist packages focused on the summer season.
Large format billboards
On Monday the 1st of July, the exterior marketing campaign in Agadir and Casablanca will begin. The image of the campaign with the message: ‘Las Palmas de Gran Canaria, Près des yeux, près de votre coeur’ (“LPGC. Close to your eyes, close to your heart”) will have a highlighted presence at the main roads and airports of these two big Moroccan cities.
Large format billboards will be used to position the destination, and to encourage the visit. Outdoor advertising will be complemented with a network of agents and commercial offices of the airline Binter in Morocco, as well as with a promotional on-line campaign through the social media and the Binter website.
Morocco has a rising medium-class tourist market, eager of consuming and travelling, increasingly interested in shopping, leisure and health tourism.
“Temudas a LPGC”
On the other hand, la promotional campaign ‘TEMUDAS a Las Palmas de Gran Canaria’ directed to the inter-island market will be developed during the celebration of the TEMUDAS FEST in the Grancanarian Capital City. The campaign will offer flight+accommodation tourist packages through the operator Canarias Viaja to ease the travel and stay of residents from other islands.
The image of this campaign will be developed on vinyl pannels sported by some wagons of the Santa Cruz de Tenerife Tram.
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