The Town Hall of Las Palmas de Gran Canaria, through the Council of City of Sea, supported by the Surf Schools Association of Gran Canaria, promotes the development of a Competitivity Plan of the Surfing sector to position the city as ain international surf destination. The group of government will therefore apply at the City Council to be held on Wednesday the 26th of February, to support this initiative.
The Councillor of City of Sea, Mimi González, the president of the Surf Schools Association of Gran Canaria, Sergio Álvarez the coordinator of the Surf Product Club, Judith Darias, presented this proposal as a key element to consolidate this sector in the city and to enable the competitivity of the enterprises, hence to help creating jobs.
The document to be discussed at the City Council proposes the creation of a Surf Product Club as a public-private management and planning tool that would be useful to make the surfing activity a Tourist Product.
Mimi González explained that surf “represents a key growing potential, specially among young people who have turn their favourite sport into a lifestyle”.
Surfing is a dynamic sector in this time of economical crisis, with a 14% of annual growth worldwide. The Grancanarian capital shows a trend of positive growth in the economic activity. In this regard, around 20 thousand people practise surfing yearly at Las Canteras Beach. Among them, more than the thousand of foreign students participating in the ERASMUS programme of the University of Las Palmas de Gran Canaria.
The economic impact of surfing in the surfschools and theme accommodation services available in the city has been quantified in around 500.000 euro per year with nearly a hundred of direct jobs, and 37 enterprises and entities related to this activity including tour-operators, themed gastronomy, media, gear, equipment, board shapers, event organisers and sponsors.
In 2011, the Town Hall started the strategy ‘Las Palmas de Gran Canaria Surf City’ whose first consequence was the inclusion of the city in the “World Surf Cities Network” along with San Sebastián (Spain), Santos (Brazil), Arica (Chile), Durban (South Africa), Hossegor (France), Ericeira (Portugal), Gold Coast and Newcastle (Australia).
Surfers are capable of travelling to the other end of the world in their quest for new waves and to share their experiences with other surfers. In this regard, Las Palmas de Gran Canaria boasts having a diverse mep os spots (places to surf), a wide and dynamic commercial offer, a network of surf schools and qualified coaches, and also a tradition linked to this sport for decades.
The support to local, regional and international championships that take place throughout the year in the area of La Cicer; the improvement on the surf signalling at Las Canteras Beach, and the start of the proyect “Dreaming on Waves” that allow blind people to initiate in this sport, are some of the actions carried out by the Council of City of Sea to give value this sport and its strength as a developing economic sector.
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